[ad_1] We live in an amazing time. If you have a story to tell or an idea to share, you can write a book and publish it for free, making it accessible to billions of people. This moment is unique to human history, and I think everyone who has a story to tell should take…
Month: December 2022
Winning Back the Competitive Edge in Marketing
[ad_1] The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Only 70% of Fortune 500 companies had CMOs in…
An Argument for Setting Aside Arc in Story Development
[ad_1] Today’s post is by author Adele Annesi (@WordforWords). Sound crazy? Not really. I was reading the novel Hold the Dark by Guggenheim recipient and acclaimed author William Giraldi in preparation for his novel-writing workshop at the Vermont College of Fine Arts Postgraduate Writers Conference. In researching the Netflix adaptation, I saw an interview with…