tech
[ad_1] Customers take action for a reason. You’re probably used to making strategic decisions to motivate them to perform a certain action. But if you don’t also know why they’re taking that action, you don’t have the whole picture. Customer behaviors only indicate what’s already happened. For example, you know, at some point, someone put…
[ad_1] Want to write with us this week? Join our 7 Day Writing challenge and start building your writing habit. It’s free! Learn more and sign up here. What makes a mystery such a compelling type of story? Maybe it’s the puzzle, the details that keep us guessing, or the quirky sleuth or investigator. If you love…
[ad_1] Photo by cottonbro studio Today’s post is by Allison K Williams (@GuerillaMemoir). Join her on Feb. 27 for the online class Writing Memoir Without Fear. You want to share your truth. You also want to avoid hurting parents, children, exes—or being further hurt by them. How can memoirists handle the paradox? The more broadly your story…
[ad_1] Video is now the main way people consume content online. Much of that video content is pure entertainment, but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to…
[ad_1] Many writers dread the marketing part of being an author, believing they have to be omnipresent on social media, or pay for fancy blog posts or advertising. The truth is that if you learn a few basics about how to write SEO copy, you’ll draw readers and show them who you are as a…
[ad_1] People will never outgrow or out-evolve their desire for a good story. And our exclusive report, “The State of Contributed Content 2023,” proves it. The report is filled with fascinating statistics and significant insights, all of which point to one thing: If you have something to say, now is the year to say it.
[ad_1] Photo by Ksenia Chernaya This article first appeared in my paid newsletter, The Hot Sheet. It touches on issues of literary citizenship, which is the focus of my upcoming class on March 1. If you want your book to be carried by independent bookstores, the most important thing to remember is that every store…
[ad_1] Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly…
[ad_1] Want to write with us this week? Join our 7 Day Writing challenge and start building your writing habit. It’s free! Learn more and sign up here. If you’ve ever called a friend or partner “cheap” instead of “frugal” and found yourself paying the bill, you may have made a critical error noting the difference between…
[ad_1] Every business owner remembers their first real customer. The excitement of seeing your hard work pay off. It’s like finding gold in the ocean. Small businesses and startups might have smaller budgets and bandwidth than their corporate counterparts but that doesn’t make them less capable. Whoever said you need a big budget to find…