Month: April 2023

Most importantly, use press releases only when you have real news to share One of the biggest problems with press releases is that lots of brands were using them to announce just about anything. Did your company build 1,000 followers on Twitter? That may be an important milestone for your in-house social media team but … Read more

I spent a fair amount of time over the last year and a half being a ghostwriter. Deeply in debt and charging by the word, ghostwriting moved from “a fun way to make money” to “an incredibly stressful experiment in turning myself into a words-producing robot so that bills could be paid.” In order to … Read more