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[ad_1] Sometimes marketers can spot trends as they are on the rise and sometimes we are hit over the head with them (can we say ChatGPT?). What we’ve seen so far this year has been a mix of both: trends that have been gaining steam for a long time and quick pivots as marketers adapt….

[ad_1] Podcast: Download (Duration: 1:02:51 — 50.5MB) Subscribe: Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More What are the core fundamentals of a successful independent author business? How can you focus on writing, as well as sell more books, and stay healthy? Prolific fantasy author Lindsay Buroker shares her tips. In…

[ad_1] Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery. That’s according to the 206 marketing leaders who responded to the survey. A common…

[ad_1] Ever wondered how to write a thriller novel? The name pretty much says it all, right? The defining characteristic of a thriller is that it thrills. It grabs a reader by the throat, propels him along, and doesn’t let go until the story ends. And sometimes, not even then. A thriller is not just…

[ad_1] Ad copy is a type of copywriting that plays a crucial role in helping businesses attract new customers. Almost every brand uses ad copy in some form, whether it’s an expensive billboard or a simple Instagram post. So, what exactly is ad copy? The short answer is that ad copy refers to any form…

[ad_1] Chalk it up to our shrinking attention spans, but short-form video is thriving. It’s not surprising: We like to multi-task, and we like quick hits. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers…

[ad_1] 5. Start segmenting your audience Finally, as you are building up some buzz and generating some traffic, you need to find ways to collect and use this data. Data is your biggest brand asset: The earlier you start collecting it, the more informed decisions and better-targeted campaigns you will run when you launch. At…

[ad_1] “Thriller” is a great genre. In terms of literature, a thriller is any story that “thrills” the reader—i.e., gets adrenaline pumping, the heart racing, and the emotions peaked. As you can guess, that makes it fairly broad. Buckle your seatbelts. These story ideas are gonna be a wild ride. To study up on techniques that…

[ad_1] Photo by Giulia Bertelli on Unsplash Today’s post is by regular contributor Susan DeFreitas (@manzanitafire), an award-winning author, editor, and book coach. Join us on March 8 for the online class The Heart of Story. The great Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they…

[ad_1] When you’re learning about copywriting, you’ll come across a lot of industry terms that don’t have obvious meanings. One term you might have come across is direct response copywriting. So, what exactly is direct response copywriting, and what are some examples of it? The short answer is that direct response copywriting convinces the reader…