A company can create the greatest content in the world, but if its website isn’t set up for success, no one is going to find it.
To prepare for this week’s post, I took a look at my notes from the Cheryl Strayed retreat I attended. I shared some of what I learned here and here and here. Thankfully, I was able to find a few more gems—and writing prompts. Today’s topic? Character portraits. 1. Character Portraits Reveal Relationship A portrait is … Read more
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Podcast: Download (Duration: 1:12:44 — 58.5MB) Subscribe: Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More If you’re not making the money you expected from your books, how can you pivot genres in order to write what you enjoy AND make a living? How can you change your mindset to one of … Read more
Adjectives are powerful when used correctly and can bring life to your writing by adding color. If you’re looking for the ultimate list of adjectives starting with M, you’re in the right place. We’ve curated a list of 500+ M adjectives you can use to describe a person, place, or event. Positive Adjectives Starting with … Read more
We live in an amazing time. If you have a story to tell or an idea to share, you can write a book and publish it for free, making it accessible to billions of people. This moment is unique to human history, and I think everyone who has a story to tell should take advantage … Read more
The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Only 70% of Fortune 500 companies had CMOs in 2019, … Read more
Today’s post is by author Adele Annesi (@WordforWords). Sound crazy? Not really. I was reading the novel Hold the Dark by Guggenheim recipient and acclaimed author William Giraldi in preparation for his novel-writing workshop at the Vermont College of Fine Arts Postgraduate Writers Conference. In researching the Netflix adaptation, I saw an interview with the … Read more
A company can create the greatest content in the world, but if its website isn’t set up for success, no one is going to find it.
Why is evergreen content important? 1. Evergreen content drives traffic Whether it’s through higher rankings, or increased ownership of keywords, the main benefit of content designed to be evergreen is that it delivers a consistent stream of traffic to your site over time. Evergreen posts stand out in your Google analytics or site traffic statistics. … Read more
Although more and more eCommerce sellers are moving to a third-party logistics (3PL) model, fully outsourcing your fulfillment isn’t always feasible. Often, retailers have slow-moving, low-profit, or other complex inventory that’s difficult or costly to shift to 3PL. In these scenarios, hybrid fulfillment allows retailers to offload some of the burden of logistics where it … Read more