If you’re reading this blog I’m probably telling you something you already know, but: everyone in B2B marketing is using content marketing. Well, specifically, 91% of all B2B marketers are. Then there are the other staggering statistics: Marketers spend over 25% of their budgets on content marketing 80% of marketers believe custom content should be … Read more
Podcast: Download (Duration: 1:04:22 — 51.7MB) Subscribe: Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More What are the implications of generative AI for the indie author community? How can we make choices for our own creative business while respecting the decisions of others? Dan Wood (Draft2Digital) and Michael Anderle (20BooksTo50K, LMBPN) … Read more
In the latest Content Marketing Institute study on B2B content marketing, 71% of respondents said content marketing has become more important to their company over the past year. The survey also revealed that 73% of B2B marketers have a content marketing strategy, though only 40% have documented it.
Most importantly, use press releases only when you have real news to share One of the biggest problems with press releases is that lots of brands were using them to announce just about anything. Did your company build 1,000 followers on Twitter? That may be an important milestone for your in-house social media team but … Read more
I spent a fair amount of time over the last year and a half being a ghostwriter. Deeply in debt and charging by the word, ghostwriting moved from “a fun way to make money” to “an incredibly stressful experiment in turning myself into a words-producing robot so that bills could be paid.” In order to … Read more
I asked ChatGPT to write the introduction for this post. Here’s what it gave me: In the world of B2B marketing, creating engaging and effective content is crucial for attracting and retaining customers. However, the process of brainstorming ideas and putting pen to paper (or fingers to keyboard) can sometimes feel daunting and unproductive. That’s … Read more